{"id":40421,"date":"2022-11-22T11:46:53","date_gmt":"2022-11-22T11:46:53","guid":{"rendered":"https:\/\/www.my-equipment.com\/blog\/?p=40421"},"modified":"2023-01-03T11:51:28","modified_gmt":"2023-01-03T11:51:28","slug":"what-your-construction-website-needs-to-be-effective","status":"publish","type":"post","link":"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/","title":{"rendered":"What your Construction Website Needs to be Effective"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Construction industry continues to grow and improve even faster ever since the industry leaders started adopting technology. It is the perfect time for you to evaluate your own company\u2019s website and compare it to those of your competitors. Your website should reflect your companies aims and objectives clearly. It is possible that you might lose potential clients if they do not see certain specific capabilities listed on your website.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/#Appearing_in_Searches\" >Appearing in Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/#Recruitment_of_Employees\" >Recruitment of Employees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/#Project_Photos\" >Project Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/#Project_Details\" >Project Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/#Optimized_for_Mobile_Phones\" >Optimized for Mobile Phones<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Appearing_in_Searches\"><\/span><b>Appearing in Searches<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should not assume that the buyers are aware of all the key players in the industry. More often than not the person who started the buying process is going to be unaware of your company. Your company winning new projects might be completely dependent on whether or not your website appears in the buyers search engines. If the buyer is unsure of who to include in the process they will do a keyword search, your ability to win new business depends on the keywords that your website includes.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recruitment_of_Employees\"><\/span><b>Recruitment of Employees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Websites also play an important role in recruiting new employees. The newer workforce is younger and more computer savvy, usually they look at a business\u2019s website before deciding if they want to join the company. In order to get the attention of qualified candidates you need to make sure that your website stands out from the other employers. <strong>Your construction website should feature the following components.<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Project_Photos\"><\/span><b>Project Photos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People who are browsing through your website want to see details, so, including large full color pictures would do more than a thousand words could. You should test the resolution of your pictures before going live. If the resolution is too high it will affect how quickly your website loads and people might end up leaving before seeing your work. That does not mean that the picture resolution should be too low either because if the image is blurry the visitors will not be able to get a good look at your work.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Project_Details\"><\/span><b>Project Details<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While including project photos is important you should still provide some details explaining what the pictures represent. Provide details regarding what your company contributed to this project and what challenges you faced while working on it. You would not <\/span><b>purchase used construction machinery <\/b><span style=\"font-weight: 400;\">after only looking at a few pictures, you will still look at other details before making a decision. Similarly other customers also need more details before purchasing any products or services.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimized_for_Mobile_Phones\"><\/span><b>Optimized for Mobile Phones<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your construction website should be optimized so that people can view it from multiple devices. Make sure that its navigation is simple with larger fonts so customers can easily find the most relevant information. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Construction industry continues to grow and improve even faster ever since the industry leaders started &hellip; <a href=\"https:\/\/www.my-equipment.com\/blog\/2022\/11\/what-your-construction-website-needs-to-be-effective\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What your Construction Website Needs to be Effective&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":40582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[147,469],"class_list":["post-40421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-construction-machinery","tag-construction-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What your Construction Website Needs to be Effective - Heavy Equipment Market Insights | News | Guides &amp; 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