{"id":43543,"date":"2025-06-30T11:40:13","date_gmt":"2025-06-30T06:40:13","guid":{"rendered":"https:\/\/www.my-equipment.com\/blog\/?p=43543"},"modified":"2025-06-26T12:07:52","modified_gmt":"2025-06-26T07:07:52","slug":"cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030","status":"publish","type":"post","link":"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/","title":{"rendered":"CNH Industrial Has Set A New Goal To Double The Growth By 2030"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently New Holland and CNH Industrial have shifted leadership and are looking to make big progress in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New Holland Construction is no longer catching up. With a new leader at the helm and a renewed sense of autonomy from its parent company, <strong>CNH Industrial, the brand is setting ambitious growth targets for the future.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian Weisbaum, now Head of New Holland Construction North America, isn&#8217;t just talking about small changes, he wants a 100% increase in machine sales and a 30% expansion in dealership locations by the end of the decade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are not just corporate buzzwords, either. Weisbaum has the plan and experience to back up his ambition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After 12 years at CNH Industrial, his extensive experience in dealer development and marketing is giving the brand a more focused approach in a highly competitive construction equipment market.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/#They_are_playing_smartly_and_expanding_their_dealer_network\" >They are playing smartly and expanding their dealer network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/#They_are_focusing_on_releasing_new_equipment_models\" >They are focusing on releasing new equipment models<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/#They_aim_to_make_10000_equipment_by_2030\" >They aim to make 10,000 equipment by 2030<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/#New_Holland_A_brand_to_watch_again\" >New Holland: A brand to watch again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/#Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\" >Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"They_are_playing_smartly_and_expanding_their_dealer_network\"><\/span><strong>They are playing smartly and expanding their dealer network<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">New Holland Construction currently has around 350 dealership groups and approximately 725 physical locations in North America.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That footprint is about to expand. Weisbaum&#8217;s five-year goal is ambitious: 1,000 dealerships across the United States and Canada by 2030.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t expect them to open the doors to anyone. Weisbaum is looking for long-term dealer relationships and partners who have the ability and vision to grow with the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s more than just putting pins on a map; it&#8217;s about collaborating with dealer groups capable of handling product support, service quality, and aftermarket needs for years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surprisingly, the plan extends beyond traditional agricultural dealers. The brand is now targeting <strong>construction-focused dealerships<\/strong>, particularly those in metropolitan areas, who require a compact equipment offering to round out their lineups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, they&#8217;re stepping into facilities that previously housed multiple competing brands in order to gain traction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_focusing_on_releasing_new_equipment_models\"><\/span><strong>They are focusing on releasing new equipment models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let us not forget the machines themselves. Product lineup expansion has played a significant role in reintroducing New Holland into competitive conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Models such as the <strong>E90D mini excavator<\/strong> and upgraded compact <\/span><b>track loaders for sale<\/b><span style=\"font-weight: 400;\"> provide dealers with new options while also encouraging customers to revisit the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this is part of Weisbaum&#8217;s get back on the map strategy. He admits that in the beginning, New Holland Construction thrived in a simpler market where skid steers and backhoes were king.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the industry has evolved, and the brand is now catching up with machines that meet today&#8217;s construction needs, ranging from compact to heavy-duty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That expansion isn&#8217;t just for show; it&#8217;s intended to help dealers close more deals with a variety of customer segments, particularly in urban and rapidly growing suburban areas.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_aim_to_make_10000_equipment_by_2030\"><\/span><strong>They aim to make 10,000 equipment by 2030<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All of these moves are aimed at achieving a single goal: 10,000 New Holland Construction units sold in <strong>North America by 2030<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is twice the pace at which the company currently operates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weisbaum makes no pretense that it will be easy. However, he believes that if dealers believe in the vision and the company provides the necessary support, it is achievable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What matters most, he says, is getting each dealer to explain what that number means for their territory and operations.<\/span><\/p>\n<p><strong>It&#8217;s not just about meeting a KPI.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s about instilling a network-wide growth mindset in which each dealership is aware of the overall brand mission and understands their role in achieving those goals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Holland_A_brand_to_watch_again\"><\/span><strong>New Holland: A brand to watch again<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After years of being a quiet player in the construction industry, New Holland is beginning to feel like a serious contender again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a leader like Brian Weisbaum who understands the market, listens to dealers, and embraces modern retail trends, the brand is positioning itself not only for short-term success, but also for long-term relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a dealer, now is the time to see what <strong>New Holland Construction<\/strong> does next. <strong>What if you&#8217;re a buyer?<\/strong>\u00a0<\/span><\/p>\n<p><em><strong>Expect New Holland to be at the top of your list the next time you need to specify a compact loader or mini excavator.<\/strong><\/em><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\"><\/span><strong>Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Nni3IEZSDA8?si=CS9_zGu-m450s0I5\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently New Holland and CNH Industrial have shifted leadership and are looking to make big &hellip; <a href=\"https:\/\/www.my-equipment.com\/blog\/2025\/06\/cnh-industrial-has-set-a-new-goal-to-double-the-growth-by-2030\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CNH Industrial Has Set A New Goal To Double The Growth By 2030&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":43544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1155],"tags":[685,160,1896,1271,1897],"class_list":["post-43543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-compact-loader","tag-compact-track-loaders","tag-e90d-mini-excavator","tag-mini-excavator","tag-new-holland-construction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CNH Industrial Has Set A New Goal To Double The Growth By 2030 - MY-Equipment Blog<\/title>\n<meta name=\"description\" content=\"After its leadership change, CNH Industrial aims to double its growth and make 10,000 pieces of equipment by the end of 2030. 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