{"id":43789,"date":"2025-09-29T16:02:54","date_gmt":"2025-09-29T11:02:54","guid":{"rendered":"https:\/\/www.my-equipment.com\/blog\/?p=43789"},"modified":"2025-10-16T17:46:22","modified_gmt":"2025-10-16T12:46:22","slug":"john-deeres-third-quarter-is-slower-due-to-tariff-pressure","status":"publish","type":"post","link":"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/","title":{"rendered":"John Deere\u2019s Third Quarter Is Slower Due To Tariff Pressure"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The third quarter of 2025, which ran from April to July 27, painted a sobering picture for the massive manufacturer of construction and agricultural equipment, John Deere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net sales decreased by 9% to roughly $12.0 billion, while net income fell by 26% to $1.29 billion from $1.73 billion the previous year. Sales have dropped 18% and net income has decreased 32% so far this year, which serves as a stark reminder of the difficult environment Deere is in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#Deere_performed_well_apart_from_the_challenging_market\" >Deere performed well apart from the challenging market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#Did_the_construction_and_forestry_segment_get_affected\" >Did the construction and forestry segment get affected?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#What_do_you_understand_by_the_invisible_toll_of_tariffs\" >What do you understand by the invisible toll of tariffs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#What_are_the_trends_and_prospects_of_other_segments\" >What are the trends and prospects of other segments?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#Why_did_the_market_challenges_become_more_vulnerable\" >Why did the market challenges become more vulnerable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/#Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\" >Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Deere_performed_well_apart_from_the_challenging_market\"><\/span><strong>Deere performed well apart from the challenging market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Deere&#8217;s leadership maintains their composure in the face of declining trends. In order to match production with the declining retail demand, <strong>CEO John May<\/strong> shares the importance of strict inventory control.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This degree of responsiveness has contributed to stability throughout the dealer network, especially when it comes to handling high volumes of used machinery.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_the_construction_and_forestry_segment_get_affected\"><\/span><strong>Did the construction and forestry segment get affected?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Deere&#8217;s forestry and construction division had significant difficulties. At about $3.06 billion, sales fell about 5%, and operating profit fell nearly 47% to $237 million. In light of the operating margin&#8217;s decline from 13.8 percent to just 7.7 percent, that represents a significant squeeze. The real culprit was pricing pressures rather than a lack of demand; aggressive dealer incentives and deeper discounts drove price realization into negative territory, which was somewhat mitigated by a favorable product mix.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_you_understand_by_the_invisible_toll_of_tariffs\"><\/span><strong>What do you understand by the invisible toll of tariffs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Challenges were made worse by the financial burden of international tariffs, particularly those imposed on steel, aluminum, and goods from countries like Europe and India.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In just the third quarter, Deere reported production costs associated with tariffs of about $200 million, bringing the total impact for the year to date to roughly $300 million.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deere responded by increasing the $550 million pre-tax impact estimate for fiscal 2025 to almost $600 million.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_trends_and_prospects_of_other_segments\"><\/span><strong>What are the trends and prospects of other segments?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It was not just construction that was under pressure. Production and Precision Agriculture, Deere&#8217;s largest division, saw a 16 percent decline in sales and a halving of operating profit, to $580 million.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the support of advantageous cost and currency factors, Small Agriculture and Turf demonstrated greater resilience, reducing sales by just 1% while maintaining a healthy $485 million operating profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deere&#8217;s financial services division was the only bright spot, reporting a 34% increase in net income to $205 million.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_did_the_market_challenges_become_more_vulnerable\"><\/span><strong>Why did the market challenges become more vulnerable?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The lower end of <strong>Deere&#8217;s fiscal 2025<\/strong> net income guidance remained at $4.75 billion, while the upper end was reduced from $5.5 billion to $5.25 billion due to the combined pressure of tariffs, cautious consumer behavior, and slow commodity prices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Deere still anticipates that industry headwinds will persist: sales of construction and forestry are expected to decline by 10\u201315%, production and precision agriculture by 15\u201320%, and small-scale agriculture and turf by about 10%.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\"><\/span><strong>Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Nni3IEZSDA8?si=CS9_zGu-m450s0I5\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The third quarter of 2025, which ran from April to July 27, painted a sobering &hellip; <a href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;John Deere\u2019s Third Quarter Is Slower Due To Tariff Pressure&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":43834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1155],"tags":[2027,2026,2025],"class_list":["post-43789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-ceo-john-may","tag-deeres-financial-services","tag-john-deeres-third-quarter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Deere\u2019s Third Quarter Is Slower Due To Tariff Pressure - MY-Equipment Blog<\/title>\n<meta name=\"description\" content=\"John Deere has once again shared its third-quarter sales, which are going down due to the massive challenges in the market amid tough tariffs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Deere\u2019s Third Quarter Is Slower Due To Tariff Pressure - MY-Equipment Blog\" \/>\n<meta property=\"og:description\" content=\"John Deere has once again shared its third-quarter sales, which are going down due to the massive challenges in the market amid tough tariffs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.my-equipment.com\/blog\/2025\/09\/john-deeres-third-quarter-is-slower-due-to-tariff-pressure\/\" \/>\n<meta property=\"og:site_name\" content=\"Heavy Equipment Market Insights | News | Guides &amp; 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