{"id":43915,"date":"2025-11-18T15:24:26","date_gmt":"2025-11-18T10:24:26","guid":{"rendered":"https:\/\/www.my-equipment.com\/blog\/?p=43915"},"modified":"2025-11-05T11:00:35","modified_gmt":"2025-11-05T06:00:35","slug":"hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight","status":"publish","type":"post","link":"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/","title":{"rendered":"Hitachi To Be Rebranded as Landcros by April 2027: Industry Highlight"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Beginning in April 2027, Hitachi Construction Machinery will operate under the new corporate and brand name <strong>LANDCROS<\/strong>. According to the company, this rebranding represents a strategic move toward offering more comprehensive solutions that integrate digital services, hardware, and sustainability programs.<\/span><\/p>\n<blockquote><p><span style=\"color: #333333;\"><em><span style=\"font-weight: 400;\">The move builds on the &#8220;LANDCROS&#8221; concept that the company has been promoting since previous product reveals and concept work at international shows, and it comes after the company recently reorganized its executive and strategic team.\u00a0<\/span><\/em><\/span><\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/#New_name_on_Decals_with_the_same_dealers_and_machines\" >New name on Decals with the same dealers and machines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/#What_does_this_idea_tell_the_story\" >What does this idea tell the story?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/#Will_this_rebranding_impact_the_used_equipment_market\" >Will this rebranding impact the used equipment market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/#Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\" >Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"New_name_on_Decals_with_the_same_dealers_and_machines\"><\/span><strong>New name on Decals with the same dealers and machines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers can still work with current authorized dealers for parts and service, Hitachi highlights, even though the name and branding will change. People might get confused about the reselling of their old equipment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All brands have a distinctive color scheme and company log, which makes it simpler for others to recognize them. Hitachi has already stated, though, that it will not alter its color in order to maintain the same level of accessibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>construction machinery for sale<\/b><span style=\"font-weight: 400;\"> will still have the recognizable <strong>&#8220;Reliable Orange&#8221;<\/strong> color. The renaming will not involve a redesign of manufacturing, warranty, or operational infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business prepares dual-branded materials for the transition period so that dealers and consumers can gradually get used to the new name. This strategy seeks to prevent disruptions for fleets that depend on consistent field support and parts supply.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_this_idea_tell_the_story\"><\/span><strong>What does this idea tell the story?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hitachi&#8217;s conceptual design already incorporates the Landcros name. The company debuted the LANDCROS One excavator concept at <a href=\"https:\/\/www.my-equipment.com\/blog\/2024\/11\/bauma-2025-rebuilding-connections-innovations-and-industry-power\/\">Bauma 2025<\/a>. It is a &#8220;phygital&#8221; <strong>( combination of physical and digital )<\/strong> machine that combines sophisticated digital interfaces with physical controls and has options for diesel, electric, and hydrogen-ready powertrains. AI support, remote operation, and operator-focused ergonomics are highlighted in the concept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The public&#8217;s reaction to the concept and Hitachi&#8217;s collaboration with design partner Granstudio highlight the company&#8217;s declared goal of transitioning from pure manufacturing to integrated, technologically advanced solutions for operator empowerment and jobsite productivity. And that&#8217;s the new brand&#8217;s message.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_this_rebranding_impact_the_used_equipment_market\"><\/span><strong>Will this rebranding impact the used equipment market?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For contractors and buyers of used machines, the rebrand itself shouldn\u2019t change day-to-day ownership concerns: parts, service, and resale channels remain in place. But the company\u2019s push toward software, telematics, and alternative powertrains could raise expectations around service capabilities and long-term compatibility on newer machines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you manage a mixed fleet, it\u2019s a good time to track how dealers handle dual-branding, parts numbering, and service documentation during the transition. Machines built before the rebrand will still be tradeable, but future models may layer in technologies that affect diagnostics, maintenance, and total cost of ownership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:\u00a0 <\/span><a href=\"https:\/\/www.hitachicm.com\/us\/en\/news\/2025\/hitachi-construction-machinery-announces-new-brand-name--landcro\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">hitachicm.com<\/span><\/a><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\"><\/span><strong>Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Nni3IEZSDA8?si=CS9_zGu-m450s0I5\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beginning in April 2027, Hitachi Construction Machinery will operate under the new corporate and brand &hellip; <a href=\"https:\/\/www.my-equipment.com\/blog\/2025\/11\/hitachi-to-be-rebranded-as-landcros-by-april-2027-industry-highlight\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hitachi To Be Rebranded as Landcros by April 2027: Industry Highlight&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":43921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1155],"tags":[2061,2334,2339,2333,2337,2330,2329,2336,2332,2331,2340,2327,2335,2338,2328],"class_list":["post-43915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-construction-industry-news","tag-corporate-rebranding","tag-hitachi-announcement","tag-hitachi-brand-color","tag-hitachi-brand-identity","tag-hitachi-brand-update","tag-hitachi-landcros-2027","tag-hitachi-landcros-launch","tag-hitachi-logo","tag-hitachi-new-name","tag-hitachi-progress","tag-hitachi-rebranding","tag-hitachi-transformation","tag-industrial-rebranding","tag-landcros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hitachi To Be Rebranded as Landcros by April 2027: Industry Highlight - MY-Equipment Blog<\/title>\n<meta name=\"description\" content=\"Hitachi is going to rebrand with LANDCROS by the end of April 2027. 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