{"id":43944,"date":"2025-12-04T12:00:17","date_gmt":"2025-12-04T07:00:17","guid":{"rendered":"https:\/\/www.my-equipment.com\/blog\/?p=43944"},"modified":"2025-12-04T12:14:58","modified_gmt":"2025-12-04T07:14:58","slug":"after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery","status":"publish","type":"post","link":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/","title":{"rendered":"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hitachi Ltd. has taken another major step toward reshaping its business portfolio by reducing its stake in Hitachi Construction Machinery (HCM). According to a recent share transfer statement dated November 4, the company&#8217;s voting rights ownership in HCM will fall from 25.4% to 18.4%. This change also means that Hitachi Construction Machinery will no longer be treated as an equity-method affiliate of Hitachi Ltd.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#Did_Hitachi_decide_to_split_up_all_of_a_sudden\" >Did Hitachi decide to split up all of a sudden?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#How_will_rebranding_affect_this_decision\" >How will rebranding affect this decision?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#Will_this_partnership_continue_after_the_ownership_takedown\" >Will this partnership continue after the ownership takedown?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#Will_there_be_a_possible_impact_on_the_companys_overall_performance\" >Will there be a possible impact on the company\u2019s overall performance?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\" >Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Did_Hitachi_decide_to_split_up_all_of_a_sudden\"><\/span><span style=\"font-weight: 400;\">Did Hitachi decide to split up all of a sudden?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hitachi had hinted at the possibility of a full or partial layoff several years ago, first in March 2019 and then again in October 2020. The latest stake reduction appears to be consistent with the company&#8217;s long-term strategy to redefine its identity and focus on sectors with higher growth potential, particularly in the digital and smart systems space.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_rebranding_affect_this_decision\"><\/span><span style=\"font-weight: 400;\">How will rebranding affect this decision?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s interesting to note that this choice follows Hitachi Construction Machinery&#8217;s announcement that it will formally change its name to Landcros in April 2027. The timing implies a connection between the two actions, suggesting a deliberate attempt to provide the construction unit more autonomy and flexibility in its international expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Hitachi Ltd., the smaller ownership will enable HCM, which will soon become Landcros, to pursue independent and self-reliant management. The company hopes to improve its capacity to make quicker business decisions and expand more freely in foreign markets by diversifying its shareholder base, particularly in areas where demand for sustainable and digital construction solutions is rising quickly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_this_partnership_continue_after_the_ownership_takedown\"><\/span><span style=\"font-weight: 400;\">Will this partnership continue after the ownership takedown?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hitachi Ltd. stressed that its collaboration with Hitachi Construction Machinery will endure despite the divestment. Both businesses intend to continue working closely together in a number of important areas, such as electrification, digitalization, autonomous driving technologies, and parts supply of<\/span><b> Heavy Construction Equipment for sale.<\/b><span style=\"font-weight: 400;\"> For clients and partners who depend on the brand&#8217;s integrated systems and worldwide service network, this implies that even though ownership ties are being relaxed, technological and operational collaborations will continue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of a total split, Hitachi Ltd. characterized the change as a strategic evolution. The objective is to give HCM greater freedom to compete internationally while maintaining reciprocal cooperation in fields driven by innovation that complement Hitachi&#8217;s larger vision for digital transformation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_there_be_a_possible_impact_on_the_companys_overall_performance\"><\/span><span style=\"font-weight: 400;\">Will there be a possible impact on the company\u2019s overall performance?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hitachi Construction Machinery affirmed that neither its operational nor financial performance will be impacted by this ownership change. The company&#8217;s excavators, wheel loaders, and mining equipment are still in high demand worldwide, especially in Asia, North America, and Europe. The manufacturer is positioning itself to adopt a new market identity, one that emphasizes sustainability, technology, and clever construction solutions, with its impending rebranding to Landcros.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_forget_to_subscribe_to_our_YouTube_channel_for_more_equipment_offers_and_insights_into_the_industry\"><\/span><strong>Don\u2019t forget to subscribe to our YouTube channel for more equipment offers and insights into the industry.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Nni3IEZSDA8?si=CS9_zGu-m450s0I5\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hitachi Ltd. has taken another major step toward reshaping its business portfolio by reducing its &hellip; <a href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":43948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1155,126],"tags":[1384,2405,2413,2412,2410,2406,2404,2415,2403,2407,2327,2411,2409,2414,2408],"class_list":["post-43944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","category-news","tag-construction-equipment-industry","tag-corporate-restructuring","tag-corporate-transition","tag-equipment-industry-insights","tag-heavy-machinery-market","tag-hitachi-business-news","tag-hitachi-construction-machinery-update","tag-hitachi-corporate-changes","tag-hitachi-ownership-change","tag-hitachi-parent-company","tag-hitachi-rebranding","tag-hitachi-strategic-decisions","tag-industrial-rebranding-news","tag-machinery-industry-update","tag-ownership-reduction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery<\/title>\n<meta name=\"description\" content=\"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn&#039;t an unexpected decision, everyone was taken aback by it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery\" \/>\n<meta property=\"og:description\" content=\"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn&#039;t an unexpected decision, everyone was taken aback by it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\" \/>\n<meta property=\"og:site_name\" content=\"Heavy Equipment Market Insights | News | Guides &amp; Beyond\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T07:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T07:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\",\"url\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\",\"name\":\"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery\",\"isPartOf\":{\"@id\":\"https:\/\/www.my-equipment.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png\",\"datePublished\":\"2025-12-04T07:00:17+00:00\",\"dateModified\":\"2025-12-04T07:14:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/1837c9d45480628c7e671b048b58fdb8\"},\"description\":\"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn't an unexpected decision, everyone was taken aback by it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage\",\"url\":\"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png\",\"contentUrl\":\"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png\",\"width\":800,\"height\":500,\"caption\":\"Hitachi Construction Machinery update\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.my-equipment.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/#website\",\"url\":\"https:\/\/www.my-equipment.com\/blog\/\",\"name\":\"Heavy Equipment Market Insights | News | Guides &amp; Beyond\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.my-equipment.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/1837c9d45480628c7e671b048b58fdb8\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cff72703e894a08ddbcb57cacc015d7aac82cf4bb24ea91ce88796066d1a97fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cff72703e894a08ddbcb57cacc015d7aac82cf4bb24ea91ce88796066d1a97fa?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"url\":\"https:\/\/www.my-equipment.com\/blog\/author\/singapuri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery","description":"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn't an unexpected decision, everyone was taken aback by it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/","og_locale":"en_US","og_type":"article","og_title":"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery","og_description":"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn't an unexpected decision, everyone was taken aback by it.","og_url":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/","og_site_name":"Heavy Equipment Market Insights | News | Guides &amp; Beyond","article_published_time":"2025-12-04T07:00:17+00:00","article_modified_time":"2025-12-04T07:14:58+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png","type":"image\/png"}],"author":"Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/","url":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/","name":"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery","isPartOf":{"@id":"https:\/\/www.my-equipment.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage"},"image":{"@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png","datePublished":"2025-12-04T07:00:17+00:00","dateModified":"2025-12-04T07:14:58+00:00","author":{"@id":"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/1837c9d45480628c7e671b048b58fdb8"},"description":"After rebranding, Hitachi is now transferring ownership from its parent company, Hitachi Construction Machinery. Although it wasn't an unexpected decision, everyone was taken aback by it.","breadcrumb":{"@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#primaryimage","url":"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png","contentUrl":"https:\/\/www.my-equipment.com\/blog\/wp-content\/uploads\/2025\/12\/Hitachi-Construction-Machinery-update.png","width":800,"height":500,"caption":"Hitachi Construction Machinery update"},{"@type":"BreadcrumbList","@id":"https:\/\/www.my-equipment.com\/blog\/2025\/12\/after-rebranding-hitachi-has-reduced-its-ownership-of-hitachi-construction-machinery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.my-equipment.com\/blog\/"},{"@type":"ListItem","position":2,"name":"After Rebranding, Hitachi Has Reduced Its Ownership Of Hitachi Construction Machinery"}]},{"@type":"WebSite","@id":"https:\/\/www.my-equipment.com\/blog\/#website","url":"https:\/\/www.my-equipment.com\/blog\/","name":"Heavy Equipment Market Insights | News | Guides &amp; Beyond","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.my-equipment.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/1837c9d45480628c7e671b048b58fdb8","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.my-equipment.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cff72703e894a08ddbcb57cacc015d7aac82cf4bb24ea91ce88796066d1a97fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cff72703e894a08ddbcb57cacc015d7aac82cf4bb24ea91ce88796066d1a97fa?s=96&d=mm&r=g","caption":"Editorial Team"},"url":"https:\/\/www.my-equipment.com\/blog\/author\/singapuri\/"}]}},"_links":{"self":[{"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/posts\/43944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/comments?post=43944"}],"version-history":[{"count":1,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/posts\/43944\/revisions"}],"predecessor-version":[{"id":43946,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/posts\/43944\/revisions\/43946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/media\/43948"}],"wp:attachment":[{"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/media?parent=43944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/categories?post=43944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.my-equipment.com\/blog\/wp-json\/wp\/v2\/tags?post=43944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}