The Tadano America Corporation has appointed Dean Barley as its new CEO, following Shinichi Iimura. Tadano hired Barley as vice president and general manager of customer care and Latin America in 2019. He then moved up the ranks to become president and chief operating officer. With 35 years of experience in the equipment industry, Barley previously held various engineering, service, support, operations, and sales management positions at Terex.
Tadano America Corporation Undergoes Transformation with New CEO Dean Barley at Helm
So, now moving forward under One Tadano global strategic action plan, Barley would be in charge of the Tadano Pan-America Region, which includes North, South, and Central America, as well as Brazil. The strategy aims to streamline operations and leverage synergies. Tadano America Corporation has undergone significant changes in recent years with the integration of Demag and Mantis brands into Tadano. Customers in the area now have easier access to a wider selection of equipment as well as increased parts and service availability thanks to this shift.
Furthermore, Tadano has consolidated its activities in South America from three distinct locations. Because of the merged technologies, design philosophies, and best practices from the Tadano, Demag, and Mantis, consumers and dealers now enjoy better efficiency. Barley is excited to continue leveraging this strength to introduce exciting new lifting solutions for customers in the Americas over the next few years.