John Deere Is Investing In $20 Billion Project In USA

John Deere is one of the biggest farm equipment manufacturers, and it has made its position quite strong in the market. People trust this brand blindly, as it proves itself as the best and most reliable farm equipment provider.

Despite this, it keeps upgrading its techs to stay ahead of the market and make it easier for the contractors as well to invest in farm equipment. 

On one side, where the whole equipment industry is under the tariff burden, John Deere is taking a remarkable way to outshine. All the big manufacturers are taking a pause to understand the market at this time so that they can bring more affordable and advanced equipment for the customer. 

However, John Deere’s approach is not following the trend but making its own trend. It is going to invest around $20 billion in building a new manufacturing facility in America and Australia.

John Deere was founded in America

Founded in 1837 by Illinois blacksmith John Deere, the company has evolved from producing a single polished steel plow to becoming one of the most well-known names in agricultural and construction machinery. While Deere operates globally, it has long had a strong production base in the United States.

This latest investment represents more than just factory upgrades; it’s a strategic reinforcement of the domestic base. Reed stated that the $20 billion will be used to develop new products, incorporate cutting-edge technology, and build more advanced manufacturing capabilities in the United States.

John deere’s upcoming projects are another big milestone

Several large projects are already underway. Deere is investing $70 million in Kernersville, North Carolina, to build a new factory dedicated to the production of a wheel excavator for sale—a segment that remains in high demand in both the construction and municipal markets.

In Des Moines, Iowa, the company recently completed a $40 million expansion to produce See & Spray sprayers. These machines use computer vision and artificial intelligence to precisely detect and target weeds, reducing herbicide use and increasing field efficiency.

Deere invested nearly $150 million in East Moline, Illinois, to renovate its plant to produce the new X9 combines. These machines, designed for maximum throughput, can increase harvesting capacity by approximately 45 percent—an innovation that directly addresses the productivity challenges farmers face as they work to feed a growing world.

John Deere’s focus keeps customer on top

Reed says these projects aren’t just about corporate growth; they’re about solving real-world problems for the people who use Deere equipment every day. “Our customers are the foundation of our communities,” he stated. “We’re proud to offer solutions that make their jobs easier and more efficient.”

Deere’s customer-first approach has helped the company maintain strong domestic sales, with products built in the United States accounting for nearly 80 percent of its revenue and roughly a quarter of its global sales.

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