CNH Recorded A 10% Decline In Sales Amidst Q1 2024

  • Editorial Team
  • Construction Career Outlook
  • 13 May 2024

Case and New Holland Construction (CNH) is a leading name in the construction equipment industry that is known for providing quality and affordable equipment, meeting the customer’s demand.

CNH Industrial, the parent company that manages construction equipment companies including Case and New Holland, has revealed a significant decline in revenues in the heavy equipment and machinery market. The first quarter has been extremely unpredictable for the entire equipment industry.

Insights on the industry and performance measures 

When comparing the first quarter of 2024 to the same period the previous year, CNH Industrial recorded a 10% decrease in net sales of the equipment. Strategic dealer inventory management activities and a decline in industry demand were mentioned as the reasons for this decline. The construction sector saw an 11% decline in revenues, or $758 million. At the same time, demand for light construction equipment fell by 8% globally, while the market for heavy construction equipment shrank by 1% annually.

Demand varies by region

After examining regional patterns, the Asia Pacific area showed capacity, seeing a 3% rise in demand for earth moving equipment. Nevertheless, demand fell in other areas as well. Whereas EMEA (Europe, the Middle East, and Africa) had a 14% loss, South America saw a 10% decrease, and North America saw a 6% decline.

CNH Industrial said that, in spite of the decline in sales, gross profit margins increased by 150 basis points overall in all regions of the construction business. This is actually an optimistic reasoning to put forward in this time of fluctuating market.

Was the agricultural sector challenging?

Simultaneously with the construction industry, the agriculture sector saw difficulties, as its net sales decreased by 14% to $3.37 billion. Dealer inventory management techniques along with decreased industry volumes in all countries were the main causes of this fall. Whereas, positive price realization, however, was a bright spot and somewhat made up for the total decline in sales.

What does the company predict for the rest of the year?

This first quarter sales data of the year appeared to be very helpful for the company to predict sales growth and make future action plans.

CNH predicted that global industry retail sales of construction and agricultural equipment would be lower in 2024 than in the previous year. In particular, compared to 2023, industrial volumes in the agriculture sector are predicted to drop by 15%, while sales of construction equipment are predicted to drop by 10%.

CNH implemented strategic actions in response to the market issues, which included a 5% decrease in its paid workers in November 2023 and a reorganization of its senior leadership team in January 2024. The goal of this restructuring initiative is to reduce overall labor and non-labor SG&A expenses by a 10–15% run rate.

How did leadership and investor attitudes change?

Attention was also drawn to the company’s leadership change, as Gerrit Marx will take over as CEO on July 1st, succeeding Scott Wine. This move was made in tandem with a significant event that happened in April: shares of CNH Industrial fell after Bank of America reduced the company’s investment rating from Buy to Neutral. The market’s unpredictability after the CEO change was the reason for the downgrading.

CNH also updated its 2024 financial forecasts in view of the changing market environment. With adjusted EBIT margins predicted to range from 13.5% to 14.5%, the agriculture section now projects a net sales drop of 11–15%. On the other hand, the construction industry continues to project a 7–11% drop in net sales, with adjusted EBIT margins estimated to be between 5.0% and 6.0%. Furthermore, the business modified its estimates for adjusted diluted EPS and free cash flow.

Wrap up

CNH Industrial continues to be focused on handling these headwinds despite encountering difficulties brought on by decreased industry demand and tactical changes in inventory management. The company has demonstrated its dedication to adaptability and resilience in a dynamic market context through its strategic solutions, which include staff efficiencies and leadership shifts.

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